Subway Restaurants Are Positioned as Offering Healthy,great-Tasting Sandwiches

Multiple Choice

Subway restaurants are positioned as offering healthy,great-tasting sandwiches.________ allows the brand to create a point-of-parity (POP) on taste and a point-of-difference (POD) on health with respect to quick-serve restaurants such as McDonald's and Burger King and,at the same time,a POP on health and a POD on taste with respect to health food restaurants and cafés.This is an example of ________.

A) Category-based positioning
B) Need-based positioning
C) Noncomparitive positioning
D) Straddle positioning
E) Price-quality positioning