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    Marketing Study Set 16
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    Exam 9: Market Segmentation, Targeting and Positioning
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    Red Tulip's "After Dinner Mints" Brand Is Positioned in Terms
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Red Tulip's "After Dinner Mints" Brand Is Positioned in Terms

Question 9

Question 9

Multiple Choice

Red Tulip's "After Dinner Mints" brand is positioned in terms of:


A) benefit segmentation.
B) demographic segmentation.
C) behaviour segmentation.
D) occasion segmentation.
E) habit segmentation.

Correct Answer:

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