Multiple Choice
A life insurance company offers prospects a toll- free number to call and promises not to ask complex health questions is using________ as its services differentiation strategy.
A) customer training
B) distribution
C) ordering ease
D) delivery
E) installation
Correct Answer:
Verified
Correct Answer:
Verified
Q3: The seller identifies market segments, selects one
Q4: A seller produces and distributes large quantities
Q5: Firms that engage in product specialisation must
Q6: Which of the following is an example
Q7: Many marketers believe behavioural variables are the
Q9: Red Tulip's "After Dinner Mints" brand is
Q10: The segmentation approach that divides markets into
Q11: If the positioning strategy offers a difference
Q12: Social marketing agencies are unlikely to utilise
Q13: In terms of its affect on the