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The Tasty Snacks Company Has Determined That Consumers' Taste Preferences

Question 28

Multiple Choice

The Tasty Snacks Company has determined that consumers' taste preferences differ according to the region of the country in which they live. The firm has segmented its market on the basis of:


A) demographics.
B) psychographics.
C) geographics.
D) behaviouristics.
E) corporate variables.

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