To Be Useful, Market Segments Should Rate Favourably on a Number

Multiple Choice

To be useful, market segments should rate favourably on a number of key criteria. Which of the following is NOT one of these criteria?

A) Segments should be accessible in terms of reach and access.
B) Segments should be actionable.
C) Segments should be substantial enough to be profitable.
D) Segments should be reliable.
E) Segments should be measurable.