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    Marketing Study Set 16
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    Exam 9: Market Segmentation, Targeting and Positioning
  5. Question
    Marketers of Cars, Boats, Fine Dining, Travel and Jewellery Are
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Marketers of Cars, Boats, Fine Dining, Travel and Jewellery Are

Question 70

Question 70

Multiple Choice

Marketers of cars, boats, fine dining, travel and jewellery are MORE likely to use which segmentation variable?


A) income
B) family life- cycle
C) age
D) usage rates
E) marital status

Correct Answer:

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