When a Company Is Seeking to Determine Which Point or Points

Multiple Choice

When a company is seeking to determine which point or points of difference to promote, it should look at several key critera. Which of the following is NOT one of the criteria for an effective point of difference?

A) For customers, it should deliver more for less.
B) It should be valuable to target buyers.
C) Buyers should be able to afford to pay for the point of difference.
D) It should be distinctive among competitors.
E) It should be difficult for competitors to copy.