Multiple Choice
Dove beauty soap has used a consistent message in its advertising for many years. "Dove is not a soap," consumers are informed, "it's a moisturiser." Which of the following BEST describe Dove's positioning strategy?
A) positioning by market segment or user group
B) positioning against a competitor
C) positioning for a product class
D) positioning by usage occasion
E) positioning by benefits- sought
Correct Answer:
Verified
Correct Answer:
Verified
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