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    Marketing Study Set 16
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    Exam 9: Market Segmentation, Targeting and Positioning
  5. Question
    Which of the Following Is an Example of a Psychographic
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Which of the Following Is an Example of a Psychographic

Question 144

Question 144

Multiple Choice

Which of the following is an example of a psychographic segmentation variable?


A) education level
B) usage rate
C) purchase readiness
D) lifestyle
E) occupation

Correct Answer:

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