In Terms of Psychographics or Value Segments, the Group Which

Multiple Choice

In terms of psychographics or value segments, the group which accounts for about 3 per cent of the population and is characterised by people who have reduced their needs in line with their reduced income. This is a description of which values segment?

A) Something Better
B) Basic Needs
C) Traditional Family Life
D) Fairer Deal
E) Conventional Family Life