Ben Is a Tech- Head

Multiple Choice

Ben is a tech- head. He studied computer science at university and is into the latest trends in consumer electronics and communications technologies, reading all the latest magazines and following the most informative websites. Ben is very knowledgeable about electronic products and his friends often seek out his advice when approaching a purchase decision in this category. Which of the following descriptions BEST describes Ben's role among his friends?

A) social networker
B) facilitator
C) referent actor
D) initiator
E) opinion leader