Multiple Choice
Consumers frequently notice more makes and models of cars after their purchase than they did before their purchase. This phenomenon is most closely related to:
A) cognitive disconformity.
B) choice anxiety.
C) cognitive discontinuity.
D) preference incongruity.
E) cognitive dissonance.
Correct Answer:
Verified
Correct Answer:
Verified
Q124: Some budget airlines have unbundled traditional air-
Q125: Motivation research refers to qualitative research designed
Q126: Technically, generational segments are not demographic segments.
Q127: While marketers know a great deal about
Q128: According to the concept of consumer buying
Q130: What special problems are likely to be
Q131: A sub- culture is defined as:<br>A) a
Q132: An aspirational group is BEST defined as:<br>A)
Q133: Lou is constantly begging his mother to
Q134: A group that serves as a direct