Technically, Generational Segments Are Not Demographic Segments

Essay

Technically, generational segments are not demographic segments. Implicit in the understanding of generational segments is the notion that members of each segment share value systems based on common life- experiences and situations. As such, one way of thinking about generational segments is that they are subcultures. For each of the following generational segments, briefly discuss the major life experiences that might have shaped their value systems: