Some Evidence Suggests That Consumers Place a Higher Value on a Separate

Multiple Choice

Some evidence suggests that consumers place a higher value on a separate gain such as a cash- back offer, rather than a single gain of the same value, such as a price discount. This phenomenon is BEST explained by which of the following concepts from behavioural economics?

A) Segregated losses
B) Segregated gains
C) Mental accounting
D) Integrating losses
E) Integrating gains