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Jill Peters Was Very Satisfied with the First Amway Cosmetic

Question 95

Multiple Choice

Jill Peters was very satisfied with the first Amway cosmetic product she purchased. She now seeks the Amway brand whenever she purchases any similar item. Jill's behaviour is explained by the concept of:


A) reinforcement.
B) generalisation.
C) conceptualisation.
D) discrimination.
E) differentiation.

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