Multiple Choice
A group of customers who respond in a similar way to a given set of marketing strategies and tactics is known as:
A) market segment.
B) target market.
C) market potential.
D) market niche.
E) product market.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q1: According to the text, Scott Armstrong recommends
Q3: A measure of the company's business expressed
Q4: The process of identifying possible customer value
Q5: Marketing control refers to the process of
Q6: The set of tactical and marketing tools
Q7: In the Boston Consulting Group Matrix, areas
Q8: The process of developing and maintaining a
Q9: The Nutrition Corporation, a major Australian manufacturer
Q10: A marketing strategy consists of specific strategies
Q11: The New- Process Cheese Company has developed