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    Marketing Study Set 16
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    Exam 3: Strategic Planning and Marketing
  5. Question
    In the Boston Consulting Group Matrix, Areas of the Circles
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In the Boston Consulting Group Matrix, Areas of the Circles

Question 7

Question 7

Multiple Choice

In the Boston Consulting Group Matrix, areas of the circles are proportional to the SBU's:


A) market attractiveness.
B) growth rates.
C) dollar sales.
D) profitability.
E) market share.

Correct Answer:

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