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In the BCG Matrix, Low- Growth, Low- Share Businesses and Products

Question 80

Multiple Choice

In the BCG matrix, low- growth, low- share businesses and products are known as_________ . These business or products may generate enough cash to maintain themselves but they generally don't promise to generate large volumes of cash.


A) dogs
B) question marks
C) stars
D) cash cows
E) none of the above

Correct Answer:

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