Most Companies Understand That They Cannot Serve All Segments of the Market

Multiple Choice

Most companies understand that they cannot serve all segments of the market. Thus, each company must divide up the total market, choose the most attractive segments, and design strategies for profitably serving those chosen segments. This process involves_________ ,_________ , differentiation and positioning.

A) assessing market attractiveness; identifying SBUs
B) competitive positioning; market development
C) market segmentation; market targeting
D) market development; market penetration
E) market targeting; product development