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    Marketing Study Set 16
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    Exam 3: Strategic Planning and Marketing
  5. Question
    When Dealing with a __________ , Managers Must Decide Whether
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When Dealing with a __________ , Managers Must Decide Whether

Question 89

Question 89

Multiple Choice

When dealing with a __________ , managers must decide whether to invest in it in an attempt to build it into a star or cash cow or whether to phase it out.


A) cash cow
B) dog
C) cat
D) star
E) question mark

Correct Answer:

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