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    Exam 3: Strategic Planning and Marketing
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    The Product/market Expansion Grid Is Also Referred to As
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The Product/market Expansion Grid Is Also Referred to As

Question 94

Question 94

Multiple Choice

The product/market expansion grid is also referred to as:


A) General Electric (GE) screen.
B) Arthur D. Little grid.
C) Boston Consulting Group (BCG) matrix.
D) Ansoff grid.
E) Mc Kinsey grid.

Correct Answer:

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