Multiple Choice
In the BCG approach, __________ are high- share, high- growth businesses or products. They need heavy investment to finance rapid growth. When their growth slows down, they are likely to turn into_________ .
A) stars; cash cows
B) dogs; cash cows
C) question marks; dogs
D) cash cows; stars
E) stars; question marks
Correct Answer:
Verified
Correct Answer:
Verified
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Q37: Which of the following is NOT one
Q38: Market growth rate, plotted on the vertical
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Q46: The section of the marketing plan that