Multiple Choice
Business portfolio planning involves two steps: _________and_________ .
A) identifying internal strengths; identifying external opportunities
B) identifying growth opportunities; evaluating growth opportunities
C) analysing the current business portfolio; shaping the future business portfolio
D) identifying SBUs; assessing the attractiveness of SBUs
E) conducting a SWOT analysis; establishing marketing controls
Correct Answer:
Verified
Correct Answer:
Verified
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