Multiple Choice
The Boston Consulting Group portfolio technique evaluates SBUs on two dimensions, namely _________and_________ .
A) market growth rate; profits
B) market or industry attractiveness; strength of the SBU's position
C) market or industry growth rate; market or industry attractiveness
D) market penetration; market development
E) market share; strength of the SBU's position
Correct Answer:

Verified
Correct Answer:
Verified
Q43: Business portfolio planning involves two steps: _and_
Q44: The process of checking ongoing performance against
Q45: An organisation that uses both financial and
Q46: The section of the marketing plan that
Q47: The practice of offering modified or new
Q49: Briefly outline the portfolio planning method developed
Q50: Service marketers have argued that the traditional
Q51: Of the following product/market expansion strategies, the
Q52: After management has identified the key businesses
Q53: The collection of businesses and products that