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The Boston Consulting Group Portfolio Technique Evaluates SBUs on Two

Question 48

Multiple Choice

The Boston Consulting Group portfolio technique evaluates SBUs on two dimensions, namely _________and_________ .


A) market growth rate; profits
B) market or industry attractiveness; strength of the SBU's position
C) market or industry growth rate; market or industry attractiveness
D) market penetration; market development
E) market share; strength of the SBU's position

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