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    Exam 18: Tapping Into Markets Across the Globe
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    When a Company Uses Agencies in the Home Country to Get
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When a Company Uses Agencies in the Home Country to Get

Question 86

Question 86

Multiple Choice

When a company uses agencies in the home country to get products into foreign markets, this is known as:


A) indirect market entry.
B) direct market entry.
C) franchising.
D) licensing.
E) contract manufacturing.

Correct Answer:

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