Bright Preserves, a Producer of a Line of All- Natural

Multiple Choice

Bright Preserves, a producer of a line of all- natural condiments, is trying to choose between using its own sales force or hiring manufacturers' representatives to sell its products. Bright Preserves has come to the realisation that it can more easily direct its sales force's efforts, the products emphasised, and how accounts are managed if it sets up its own sales force. This company is evaluating its choice on the basis of __________ criteria.

A) control
B) quantitative
C) economic
D) territorial
E) adaptive