Gary Is Involved in a New Product Development Process and Produces

Multiple Choice

Gary is involved in a new product development process and produces a report which contains a statement of the target market; the planned value proposition and a set of sales, profit and market share goals for the first 10 years following commercialisation. Gary is involved in which stage of the new product development process?

A) concept development
B) business analysis
C) product development
D) market strategy development
E) test marketing