Multiple Choice
An international brand marketer has decided to launch its new product in New Zealand first. Providing that the product proves to be successful in NZ, the product will be released in Malaysia before tackling Australia, Indonesia and Thailand. This process is known as:
A) geographic release.
B) test marketing.
C) incremental distribution strategy.
D) a planned rollout.
E) a systematic product rollout.
Correct Answer:
Verified
Correct Answer:
Verified
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