Multiple Choice
A marketer of new shower screens with a Teflon coating that is stain resistant asks a panel of consumers, "Do you understand how the addition of Teflon will benefit you?" and "Would this type of shower closure solve a cleaning problem for you?" This marketer is in which stage of new product development?
A) business analysis
B) idea screening
C) concept development
D) commercialisation
E) test marketing
Correct Answer:
Verified
Correct Answer:
Verified
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