Zeke Sees Someone at the Grocery Store Who Looks Like

Multiple Choice

Zeke sees someone at the grocery store who looks like a famous movie actor. He assumes it really is the actor and overlooks the fact that about 1% of all adult men look a little like that actor. What error has Zeke made?

A) failure to rely on the availability heuristic
B) failure to use a cognitive map
C) failure to consider base-rate information
D) the Stroop effect