The Service-Process Matrix Provides a Useful Way of Identifying the Key

Multiple Choice

The service-process matrix provides a useful way of identifying the key management challenges of an operation.The matrix classifies operations in terms of two dimensions.Which of the following is not true?

A) Service shops have high customer interaction and high labour intensity.
B) Service factories have low customer interaction and low labour intensity.
C) Mass services have low customer interaction, but high labour-intensity.
D) Professional services have high customer interaction and high labour intensity.