Research Confirms That the Most Effective Organization of Development Depends

Multiple Choice

Research confirms that the most effective organization of development depends on the novelty of the project.Which of the following is not true?

A) Less novel projects have a greater involvement of lead users.
B) Heavyweight project managers and cross-functional teams are a more effective combination for high novelty projects.
C) Customers are more likely to be involved in the development and commercialisation of novel products and services.
D) More novel projects involve more market experimentation and external experts.