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    Innovation and Entrepreneurship
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    Exam 8: Building the Case
  5. Question
    Observability and Trialability Are Normally Positively Associated with Diffusion and Adoption
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Observability and Trialability Are Normally Positively Associated with Diffusion and Adoption

Question 1

Question 1

Multiple Choice

Observability and trialability are normally positively associated with diffusion and adoption, but in what circumstances might these limit diffusion and adoption?


A) Promote imitation.
B) Improve proto-typing.
C) Reveal shortcomings.
D) Provide feedback.

Correct Answer:

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