The Major Reason Why a Firm with Many Different Products

Multiple Choice

The major reason why a firm with many different products based on widely differing technologies would organize its sales force by product is:

A) A commitment to the marketing concept
B) Because it allows salespeople to develop highly specialized knowledge about one product or a few similar products
C) The simplicity inherent in implementing and using such a system
D) To take advantage of the benefits of specialization of labor inherent in this vertical organization form
E) Because it eliminates any duplication of sales efforts