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According to Miles and Snow, a Firm Using a Defender

Question 5

Multiple Choice

According to Miles and Snow, a firm using a defender strategy:


A) Strives to be a pioneer in product/market development
B) Emphasizes high volume sales
C) Sells to high-growth markets while holding onto substantial mature markets
D) Offers a limited stable product line to a predictable market
E) Aggressively constructs efficient-scale facilities

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