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Which of the Following Is NOT an Advantage Inherent in the Use

Question 11

Multiple Choice

Which of the following is NOT an advantage inherent in the use of personal selling as the primary marketing communications tool?


A) The large number of customers that can be reached
B) The amount of information that can be conveyed
C) The two-way communication flow
D) The ability to tailor messages to the needs of interests of specific customers
E) The type of information that can be transmitted to a customer

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