When a Firm Uses a Push Strategy, It

Multiple Choice

When a firm uses a push strategy, it:

A) Attempts to build strong customer demand for a product which it hopes will, in turn, encourage wholesalers and retailers to carry the product
B) Must expect to have a larger promotional budget than if it followed a pull strategy
C) Understands that advertising is the key to successful market development
D) Offers direct inducements to potential wholesalers and retailers to encourage them to carry a product
E) Must immediately follow it by implementing a pull strategy