Which of the Following Statements About Sales Force Management Is

Multiple Choice

Which of the following statements about sales force management is true?

A) The sales force is the firm's most direct link to the customer
B) The statement, ""The world will beat a path to your door if you build a better mousetrap,"" reflects how business operates today
C) As organizations implement the marketing concept, they soon realize how important it is to be sales-oriented
D) Personal selling is usually less expensive than advertising
E) Sales management is no different from any other kind of management