Multiple Choice
When a practitioner attempts to make a new product newsworthy in order to get media and public attention, it is called:
A) Product publicity
B) Consumer relations
C) Issues management
D) Product advertising
E) Institutional advertising or advertorials
Correct Answer:

Verified
Correct Answer:
Verified
Q14: Which of the following casts corporate practitioners
Q15: Which specialized part of the practice deals
Q16: Public relations typically does not have responsibility
Q17: The specialized part of corporate public relations
Q18: According to the text, what is the
Q20: The method that provides the practitioner with
Q21: The management function most often confused with
Q22: Which of the following identifies needs and
Q23: The specialized part of corporate public relations
Q24: The armed forces and many government agencies