Multiple Choice
According to the text, what is the major difference between publicity and advertising?
A) Publicity identifies the source, thus the term "good publicity"
B) The practitioner controls advertising placement but not publicity placement
C) Publicity targets multiple publics while advertising targets only consumers
D) Advertising supports marketing while publicity supports public relations
E) The effects of advertising are easier to determine
Correct Answer:
Verified
Correct Answer:
Verified
Q13: Effective Public Relations (text)introduces the management function
Q14: Which of the following casts corporate practitioners
Q15: Which specialized part of the practice deals
Q16: Public relations typically does not have responsibility
Q17: The specialized part of corporate public relations
Q19: When a practitioner attempts to make a
Q20: The method that provides the practitioner with
Q21: The management function most often confused with
Q22: Which of the following identifies needs and
Q23: The specialized part of corporate public relations