Multiple Choice
The textbook reports that messages must benefit audiences-meaning that messages address audience interests and concerns.Which criterion would typically be the most important in public relations messages distributed through the mass media?
A) Audience impact
B) Proximity
C) Timeliness
D) Prominence
E) Novelty or oddity
Correct Answer:
Verified
Correct Answer:
Verified
Q2: Which one of the following is "a
Q3: What does priming theory tell us?<br>A)Previously learned
Q4: Which of the following is NOT a
Q5: What results when specific and significant impressions
Q6: For which one of the following, should
Q7: Which one of the following seven Cs
Q8: Mass media have their greatest impact and
Q9: In some situations, practitioners craft messages that
Q10: What is the term for the process
Q11: Which one of the following represents opinion