Multiple Choice
Which step of the evaluation process distinguishes professional practice from technical craft?
A) Securing organizational commitment to evaluation
B) Writing program objectives in measurable terms
C) Selecting the most appropriate criteria
D) Keeping complete expense records
E) Adding to professional knowledge
Correct Answer:
Verified
Correct Answer:
Verified
Q6: Whether or not key publics were missed
Q7: Which one of the following does NOT
Q8: Which one of the following is NOT
Q9: The major reasons for increased use of
Q10: A "SMART" objective reflects all of the
Q11: Today, most public relations program evaluations are
Q12: What is the most common error in
Q14: Increasingly, practitioners are being asked to document
Q15: Using a clipping service to provide clips
Q16: News clippings are the best measure of