Multiple Choice
Which one of the following does NOT assess program impact on behavior?
A) Self-reports through Internet surveys
B) Direct observation of people's behavior
C) Indirect observation through examining official records
D) Surveys testing increased knowledge
E) Indirect observation through examining "tracks" left by target publics
Correct Answer:

Verified
Correct Answer:
Verified
Q2: Which one of the following companies specializes
Q3: Which one of the following broadcast audience
Q4: Which statement refers to true evaluation research?<br>A)Supports
Q5: Which one of the following should NOT
Q6: Whether or not key publics were missed
Q8: Which one of the following is NOT
Q9: The major reasons for increased use of
Q10: A "SMART" objective reflects all of the
Q11: Today, most public relations program evaluations are
Q12: What is the most common error in