Solved

Which One of the Following Should NOT Be Used in Evaluating

Question 5

Multiple Choice

Which one of the following should NOT be used in evaluating publicity?


A) Number of "gross impressions" within the target audience
B) Mutually agreed-upon standards of performance by the client and agency
C) Key message content to be delivered to the target audience
D) Media placements' length, size, and media "environment"
E) Cost of equivalent advertising space and time as the "return on investment"

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q1: Checks of museum floor tile wear patterns,

Q2: Which one of the following companies specializes

Q3: Which one of the following broadcast audience

Q4: Which statement refers to true evaluation research?<br>A)Supports

Q6: Whether or not key publics were missed

Q7: Which one of the following does NOT

Q8: Which one of the following is NOT

Q9: The major reasons for increased use of

Q10: A "SMART" objective reflects all of the

Q11: Today, most public relations program evaluations are