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Mars Candies Decides to Extend the Level of Customization of Their

Question 124

Multiple Choice

Mars Candies decides to extend the level of customization of their M&Ms. When you send in a salvia swab, the company will custom tailor the balance of salty/sweet/savory of the M&M to best appeal to your taste buds and ship you a package. This strategy is known as:


A) ultra-personalization
B) ultra-customization
C) mass customization
D) deliciousness

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