Figure 9-8 -The Dairy Farmers of Canada Engaged in a Nationwide Advertising

Multiple Choice

Figure 9-8

-The Dairy Farmers of Canada engaged in a nationwide advertising program that highlighted the benefits of consumer chocolate milk after exercising. After the program was aired, chocolate milk sales increased significantly. What fundamental business decision was likely made that caused the resulting increase in sales?

A) repositioning chocolate milk from a children's drink to an adult's drink
B) conducting market research on the drinking habits of adults
C) hiring a creative, adult-focused marketing company
D) funding academic research on the benefits of chocolate milk