Multiple Choice
When the Benihana Frozen Foods Corporation began to offer its Famous Restaurant Classics meals in single serving packages, it was relying on a________ segmentation variable to define a market based on serving size.
A) geographic
B) regional
C) lifestyle
D) demographi c
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q176: When evaluating entry into the large Boston
Q177: How might a clothing retail store use
Q178: What are the criteria to be used
Q179: A marketing manager should develop segments for
Q180: The Canadian Tourism Commission identified the segment
Q182: What are the four types of data
Q183: Market segmentation is only a means to
Q184: A fast food restaurant groups its products
Q185: Nike recently debuted King James XVII shoes
Q186: List and give one example for each