A Fast Food Restaurant Groups Its Products into Five Meal

Multiple Choice

A fast food restaurant groups its products into five meal categories. They are breakfast, lunch, between-meal snack, dinner, and after-dinner snack. Why does this restaurant use product groupings?

A) The products are grouped so people can relate to these product groupings in a more meaningful way.
B) Consumers buy more in illogically organized environments.
C) Product groupings can be generated quantitatively to show which adhere to the 80/20 rule.
D) The groupings increase the number of market-product combinations on the market-product grid into a more manageable framework for subsequent analysis.