Many Companies Have Cut Travel Budgets, So That Very Few

Multiple Choice

Many companies have cut travel budgets, so that very few business people are authorized to fly first class. Despite the shrinking pool of business-class travelers, British Airways (BA) has grown market share for its transatlantic business class by offering greater comfort. Promotions to frequent fliers stress that passengers can sleep in fully reclining seats and arrive refreshed to carry out a full day's schedule. BA's
Strategy is an example of ___________segmentation.

A) industry sector
B) life stage
C) behavioural
D) lifestyle