Figure 9-8 -Which of the Following Data Are Collected from Consumers to Collected

Multiple Choice

Figure 9-8

-Which of the following data are collected from consumers to develop a perceptual map for a particular product?

A) evaluations of the important attributes for a product class
B) managerial judgments about how consumers perceive products
C) rank order of the ratings of an existing brand's preference relative to its competitors
D) a listing of all prospective brands and products